Branded Gift Strategy
A common challenge with branded gifts is that they can quickly become items people set aside or forget. My approach is to find ways to add meaning and visual appeal so the pieces feel more thoughtful, usable, and lasting. Instead of simply producing what’s asked, I look for subtle opportunities to connect design choices back to the brand story and create something with longer impact.
Ideation / Illustration
2019 – 2026
The archival imagery anchors the piece in alumni nostalgia. Digital illustration introduces texture and visual energy, unifying images from different eras into one cohesive, contemporary object.
COASTER SET
LUGGAGE TAG
The luggage tag uses a clean form to let the K-icon pattern carry the brand expression. Abstracting the mark into a repeating motif introduces a subtle sense of play while keeping the object functional and considered.
TYPOGRAPHY DESIGN FOR STATIONERY
To match the approachable nature of the items, I created a bold, abstract Kellogg typographic treatment. This added visual energy and modernity while still supporting the brand’s core system, making the product feel both fun and intentional.
