Edlong

Edlong, a leader in dairy and dairy-free flavors, introduced the tagline “the scientific art of authentic taste” and sought a refreshed visual identity. Building on the “Science of —” concept, I paired bold sans-serif typography with warm, authentic imagery to elevate the brand’s voice and balance science with emotion in their first ad.

Visual Identity / Ad Campaign / Collaterals

2017

CHALLENGE & APPROACH

Following the first ad, the client extended their new visual identity into collateral. I designed a custom overview brochure with a built-in pocket, allowing the sales team to select inserts based on each client’s unique needs, making the piece both flexible and brand-driven.