Kellogg Insights
Kellogg Insight is known for bringing faculty research to the business world through accessible, thought-provoking content. To strengthen the school’s reputation in marketing and analytics, the editorial team set out to create a comprehensive eBook on advanced analytics and artificial intelligence.
eBook: Advanced Analytics & AI
2019
CHALLENGE & APPROACH
The challenge was to design an impactful and engaging publication that went beyond traditional PDFs or print, while remaining easy to read across devices and budget-conscious. Traditional formats often fall short in user experience, so I explored alternatives and found a cost-effective solution: using Adobe InDesign’s ePub capabilities paired with its Publish Online feature. This approach delivered a seamless reading experience that adapts well to different screens while preserving strong visual design.
The final product reinforced Kellogg Insights’ position as a forward-thinking platform, while also putting the reader first with an intuitive, accessible format. To keep readers engaged with such a long-form piece, I incorporated simple but effective interactive elements from InDesign, helping break up the content and making the overall experience more dynamic and enjoyable.