Kellogg Insights


Kellogg Insight is known for bringing faculty research to the business world through accessible, thought-provoking content. To strengthen the school’s reputation in marketing and analytics, the editorial team set out to create a comprehensive eBook on advanced analytics and artificial intelligence.

eBook: Advanced Analytics & AI

2019

CHALLENGE & APPROACH

The challenge was to design an impactful and engaging publication that went beyond traditional PDFs or print, while remaining easy to read across devices and budget-conscious. Traditional formats often fall short in user experience, so I explored alternatives and found a cost-effective solution: using Adobe InDesign’s ePub capabilities paired with its Publish Online feature. This approach delivered a seamless reading experience that adapts well to different screens while preserving strong visual design.

The challenge was to design an impactful and engaging publication that went beyond traditional PDFs or print, while remaining easy to read across devices and budget-conscious.