Kellogg Global Women’s Summit
Event Design
2024
The Kellogg Global Women’s Summit is a two-day event that brings together leaders, alumni, and students. Designed to foster dialogue, share insights, and advance women in leadership, the summit features keynote speakers, panel discussions, and interactive sessions. It serves as both a platform for inspiration and a strategic forum for connecting diverse perspectives and driving change.
CHALLENGE & APPROACH
We initially partnered with an agency team to establish the summit’s branding. They created a beautiful logo and concept that set the visual direction. To deepen the Kellogg connection, I refined the “W” in Women’s with sharper angles. That form became the central motif — a bold stroke that symbolized the agility and strength of women leaders, while giving the mark a distinct Kellogg edge.
Another key challenge was ensuring a smooth audience experience across multiple touchpoints. I worked closely with different departments, gathering insights and aligning on priorities. Together, we mapped the user journey, which became a framework for identifying needs at each stage and keeping the project on track.
