Kellogg Insights
eBook: Advanced Analytics & AI
2019
Kellogg Insight is known for bringing faculty research to the business world through accessible, thought-provoking content. To strengthen the school’s reputation in marketing and analytics, the editorial team set out to create a comprehensive eBook on advanced analytics and artificial intelligence.
CHALLENGE & APPROACH
The challenge was to design an impactful and engaging publication that went beyond traditional PDFs or print, while remaining easy to read across devices and budget-conscious. Traditional formats often fall short in user experience, so I explored alternatives and found a cost-effective solution: using Adobe InDesign’s ePub capabilities paired with its Publish Online feature. This approach delivered a seamless reading experience that adapts well to different screens while preserving strong visual design.